by Lorenz Esposito | Dec 9, 2025 | SEO
Want to know if your email campaigns are profitable? ROI (Return on Investment) is the ultimate metric to measure success. Here’s the quick formula: ROI = ((Revenue – Cost) / Cost) × 100. For example, if your campaign generates $12,000 in revenue and costs...
by Lorenz Esposito | Dec 9, 2025 | SEO
Google’s EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness – plays a key role in determining how law firm websites rank in search results. While not a direct ranking factor, EEAT serves as a guiding principle for Google’s algorithm...
by Lorenz Esposito | Dec 9, 2025 | SEO
Local SEO helps attorneys connect with nearby clients searching for legal services. It focuses on improving your online visibility in local search results, ensuring your firm appears when people search for terms like "divorce lawyer near me" or...
by Lorenz Esposito | Dec 9, 2025 | SEO
Practice area pages are essential for law firm websites. These pages focus on specific legal services (like personal injury or family law) and help your firm rank higher in search results. When optimized well, they attract potential clients actively searching for...
by Lorenz Esposito | Dec 9, 2025 | SEO
When potential clients search online for legal help, your law firm’s website needs to be easily found. On-page SEO ensures your site ranks higher in search results by optimizing content, structure, and keywords. Here’s what you need to focus on: Keyword Research:...
