Get a baseline
Start with the free preliminary SEO audit to identify visible issues and establish a useful first conversation.
Run your free auditSearchX helps Charleston businesses turn high-intent search into qualified leads and sales—with a clear starting point, focused execution, and measurable next steps.


YextSemrushClicks without customers are just noise. SearchX centers the buyer, the conversion path, and the business outcome before recommending a channel or tactic.
Semrush estimates, not first-party Search Console data.
Start where you are. Each step creates the context needed for the next one—without forcing every business into the same package or process.
Start with the free preliminary SEO audit to identify visible issues and establish a useful first conversation.
Run your free auditReview the service or channel holding growth back—SEO, paid media, social media, or your website experience.
Explore servicesShare your market, goals, and constraints. SearchX will help define the highest-leverage next step.
Talk to SearchXSearchX was founded by Lorenz Esposito to help businesses make better decisions about how they get found, chosen, and remembered. The work starts with your market, your offer, and the next commercial question—not a preselected package.
Lorenz introduces SearchX and its practical approach to SEO, AI search visibility, paid ads, websites, and social media.

Lorenz Esposito founded SearchX and stays close to the strategic questions behind the work: what matters now, what comes next, and how progress will be measured.
SEO, AI search visibility, paid media, social, and web development can work together without forcing every business into the same package.
The starting point is the buyer, the offer, and the conversion path—not a list of tactics or vanity metrics.
SearchX begins with the market and constraints you confirm, then prioritizes the next useful step instead of promising a universal outcome.
SearchX can start with the actual constraint—organic visibility, AI-assisted discovery, immediate demand, brand momentum, or a website that is not converting.
Build durable search visibility around technical health, commercial content, local discovery, and authority.
Explore SEO ServicesMake your expertise easier to understand across traditional search and AI-assisted discovery.
Explore AI SEO & Search VisibilityCapture high-intent demand with disciplined paid search, paid social, landing pages, tracking, and reporting.
Explore Paid Ads: Google & MetaTurn your brand strategy into purposeful publishing, creative direction, and measurable momentum.
Explore Social Media ManagementCreate a fast, conversion-focused website that supports search, paid media, and qualified leads.
Explore Web Design & DevelopmentExplore selected Charleston and Austin client stories by market. Performance figures are labeled client-reported; approved profiles describe public business scope without making performance or revenue claims.

SearchX provided organic-search support for a Charleston-area plumbing and HVAC business seeking greater search visibility and demand capture.
$1.5M operation to $7M in two yearsRead Blue Collars 24hr Plumbing & HVAC case study
SearchX supported the Charleston event-rental launch with website and search-positioning work designed to build qualified demand from the start.
$300K year-one revenue · 30% month-over-month lead-volume growthRead Republic Event Rentals case study
ATX Counseling describes a deliberately small Austin practice with individualized therapy, wrap-around professional collaboration, in-person care at its North Lamar office, and virtual options. Its public site also lists support for anxiety, depression, trauma, relationships, and personal growth.
Therapy for teens, college students, adults, groups, and therapistsRead ATX Counseling case studySearchX supported concept positioning, information architecture, and Charleston intent capture for a private wellness, business, and social-club project in development.
0 to 372 waitlisted members in six monthsRead The Colosseum Charleston case studyOriginal SearchX checklists for home services, hospitality, and healthcare teams—built to surface the next practical improvement.
View all playbooksA practical SEO and lead-conversion checklist for plumbing, HVAC, electrical, roofing, remodeling, and other local home-service businesses.
Read the guideA planning guide for hotels, venues, restaurants, attractions, and event businesses that need discovery to become bookings and qualified inquiries.
Read the guideA careful search, trust, privacy, and conversion checklist for practices, clinics, therapists, wellness providers, and health-service organizations.
Read the guideSearchX connects strategy and execution across the partner platforms and tools that shape how buyers find, evaluate, and contact a business.

Real feedback from businesses that value clear communication, commercial thinking, and accountable execution.
View Google profileExplore public recognition and editorial conversations about SearchX. External coverage is independently published and may change over time.
A website planning guide for firms whose buyers need clarity, credibility, and a reason to request a consultation.
Read: Professional Services Website Design: Explain Value and Earn the Next ConversationSeparate broad agency demand from practice-area intent and create pages that answer the buyer's next question.
Read: Charleston Marketing Agency Search Intent: How Expertise-Led Firms Build VisibilityA focused SEO framework for expertise-led firms that want qualified conversations rather than generic traffic.
Read: Professional Services SEO in Charleston: Build Around Expertise and Consultation Intent