by Lorenz Esposito | Oct 16, 2025 | SEO
Multi-channel SEO reporting combines data from platforms like Google, YouTube, and social media into one view, helping you understand how each contributes to traffic, engagement, and conversions. Unlike traditional reports focusing only on Google, this approach...
by Lorenz Esposito | Oct 16, 2025 | SEO
Want more local customers? Geo-targeted content is the answer. By focusing on specific neighborhoods, cities, or service areas, you can attract highly relevant traffic and boost conversions. Here’s how it works: What is Geo-Targeted Content? Content tailored to...
by Lorenz Esposito | Oct 15, 2025 | SEO
When creating content, businesses often face a tough choice: prioritize search engine visibility or respect cultural values. Both are critical. Ignoring one can mean losing trust or missing out on traffic. For example, mistranslations like Pepsi’s...
by Lorenz Esposito | Oct 15, 2025 | SEO
Geo-specific content is one of the most effective ways to build backlinks and improve local SEO. By creating content tailored to specific cities, neighborhoods, or communities, businesses can attract links from local blogs, news outlets, and organizations. Here’s a...
by Lorenz Esposito | Oct 14, 2025 | SEO
Google’s algorithm updates can drastically impact your website’s rankings, traffic, and visibility. For businesses, especially in competitive industries like health and finance, staying ahead of these updates is critical to avoid penalties and revenue loss. Here’s...
