by Lorenz Esposito | Oct 21, 2025 | SEO
2025 brought major updates to search engine policies, reshaping how websites rank and perform. Google introduced core updates in March and June, an extensive spam update in August, and stricter rules targeting site reputation abuse. These changes emphasized...
by Lorenz Esposito | Oct 20, 2025 | SEO
Negative SEO can harm your website’s rankings through tactics like spammy backlinks, content duplication, or fake reviews. Quick detection is critical to minimize damage. Below are tools that help monitor and address these attacks effectively: SearchX: Offers...
by Lorenz Esposito | Oct 20, 2025 | SEO
Want to reach nearby customers and boost your business? Start with local blog content. Local blog content connects businesses with their community by addressing specific needs and interests. Here’s why it matters: 46% of Google searches are for local information. 76%...
by Lorenz Esposito | Oct 20, 2025 | SEO
Render-blocking resources slow down your website by delaying how quickly content appears. These include JavaScript and CSS files that browsers must process before showing your page. Fixing this boosts performance and improves Google Core Web Vitals, which directly...
by Lorenz Esposito | Oct 19, 2025 | SEO
Localized content is more than just translation – it’s about tailoring your content to match the preferences, language, and habits of a specific audience. This approach improves your connection with local users and enhances your SEO performance by aligning with...