Author name: Lorenz Esposito

Learn best practices for implementing 301 redirects to preserve SEO value, improve user experience, and avoid common pitfalls.

Learn how to effectively measure the impact of email personalization on engagement, revenue, and overall campaign success.

Explore how heatmaps reveal user behavior, optimize website design, and boost conversion rates through actionable insights.

Learn how to effectively monitor reviews to boost local SEO, enhance customer engagement, and improve your business’s online reputation.

Explore how transcreation enhances multilingual SEO by adapting content for local audiences and improving search engine performance.

Optimize your property listings for voice search to attract local buyers and enhance user experience as voice queries continue to rise.

Learn how to effectively find and utilize local keywords for SEO to connect with nearby customers and improve your online visibility.

Explore effective email segmentation strategies to increase engagement, boost open rates, and drive revenue growth for your marketing campaigns.

Optimize your Amazon product images for 2025 with essential guidelines on aspect ratios, quality, and compliance to boost sales.

Learn how to identify and improve underperforming content by analyzing engagement metrics, aligning with search intent, and fixing technical SEO issues.