by Lorenz Esposito | Oct 3, 2025 | SEO
Google’s core updates can dramatically shift website rankings, impacting visibility and traffic. These updates focus on improving content quality and user experience rather than targeting specific sites. If your rankings change after a core update, it’s likely because...
by Lorenz Esposito | Oct 2, 2025 | SEO
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is critical for ranking content in 2025. Here’s what you need to know: Experience: Firsthand knowledge is key. Content that reflects direct interaction with products,...
by Lorenz Esposito | Oct 1, 2025 | SEO
Bing’s AI transforms search by making it more tailored and user-focused. Here’s how: Contextual Search Results: Bing uses data like search history, location, language, and device type to deliver results that match your intent. For example, searching...
by Lorenz Esposito | Oct 1, 2025 | SEO
Predicting customer behavior with AI is about using data to anticipate what your customers will do next. This helps businesses create personalized experiences, reduce churn, and increase revenue. Here’s a quick breakdown of the five steps: Collect Customer Data:...
by Lorenz Esposito | Sep 30, 2025 | SEO
Link velocity is the rate at which your website gains or loses backlinks over a specific period. It’s not just about the number of links but also the timing and quality of those links. Search engines use this as a signal to evaluate whether your backlink growth...
