by Lorenz Esposito | Dec 3, 2025 | SEO
Why Every Business Owner Needs to Track Website Keywords Track website keywords and you open up the most direct path between your website and revenue growth. Here’s what you need to know: To effectively track website keywords: Choose high-intent keywords that...
by Lorenz Esposito | Dec 3, 2025 | SEO
Core Web Vitals are critical metrics Google uses to measure how users experience your website. These include Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Meeting their benchmarks helps improve your site’s...
by Lorenz Esposito | Dec 3, 2025 | SEO
AI-driven marketing personalization delivers 20–30% higher ROI by analyzing customer behavior and adjusting campaigns in real-time. It excels in precision, scalability, and automation, making it ideal for e-commerce and data-rich industries. Meanwhile, traditional...
by Lorenz Esposito | Dec 3, 2025 | Local SEO
Decoding Schema: LocalBusiness vs. Organization Understanding local business vs organization schema is crucial for standing out in search results. The right schema type tells search engines who you are and what you do, directly impacting your local search appearance....
by Lorenz Esposito | Dec 2, 2025 | SEO
Seeing your website’s rankings drop after a Google algorithm update can feel overwhelming, but recovery is possible with the right approach. Here’s what you need to know: 2025 Algorithm Updates: Major updates in March, August, September, and October caused...
