by Lorenz Esposito | Oct 5, 2025 | SEO
SEO metrics like keyword rankings and organic traffic only matter if they drive business results. To measure the real impact of SEO, you need KPIs that directly connect to your goals – whether it’s increasing revenue, generating leads, or expanding into new...
by Lorenz Esposito | Oct 4, 2025 | SEO
Recovering from a Google algorithm penalty is challenging but achievable with the right steps. A penalty often means your website has violated Google’s guidelines, leading to reduced visibility, traffic loss, and revenue drops. Penalties come in two forms:...
by Lorenz Esposito | Oct 4, 2025 | SEO
Minification is a simple way to make websites load faster by reducing the size of CSS, JavaScript, and HTML files. It removes unnecessary code like spaces, comments, and line breaks, making files smaller without changing how they work. This process can shrink file...
by Lorenz Esposito | Oct 3, 2025 | SEO
Want to rank higher on Google? The "People Also Ask" (PAA) feature can change how your site performs in search results. Here’s the deal: PAA boxes appear at the top of Google search results, showing related questions users often ask. They can push...
by Lorenz Esposito | Oct 3, 2025 | SEO
Content gap analysis helps you identify missing or underperforming content on your site compared to competitors. It reveals opportunities to improve SEO, attract more organic traffic, and better meet your audience’s needs. Here’s a quick breakdown: What it...
