by Lorenz Esposito | Dec 9, 2025 | SEO
A fast website isn’t just nice – it’s necessary for law firms wanting to rank higher on Google and convert visitors into clients. Here’s why speed matters: Google prioritizes fast websites in its rankings because they improve user experience and make crawling...
by Lorenz Esposito | Dec 9, 2025 | SEO
Robots.txt is a simple yet powerful file that controls how search engines crawl your site. Misusing it can block critical pages, harm SEO, or even make your site invisible to search engines. Here’s what you need to know: Purpose: Robots.txt guides search engine...
by Lorenz Esposito | Dec 9, 2025 | SEO
Keyword intent is the backbone of local SEO success. It helps businesses target searches that lead to real-world actions, like calls, visits, or purchases. This article explains how understanding search intent – informational, commercial, transactional, and...
by Lorenz Esposito | Dec 8, 2025 | SEO
Want to know if your influencer SEO campaigns are worth the investment? Here’s the bottom line: tracking ROI means going beyond likes and clicks. Focus on how influencer-driven content impacts organic traffic, keyword rankings, backlinks, and revenue. Key...
by Lorenz Esposito | Dec 8, 2025 | SEO
Custom keyword metrics help you focus on keywords that align with your business goals, whether that’s driving leads, sales, or revenue. Instead of relying on generic metrics like search volume or keyword difficulty, custom metrics combine factors like conversion...
