by Lorenz Esposito | Dec 6, 2025 | SEO
Dwell time is the time users spend on your page after clicking a search result before returning to the SERP. While Google hasn’t confirmed it as a direct ranking factor, a longer dwell time often correlates with higher rankings. Why? It signals that your content...
by Lorenz Esposito | Dec 6, 2025 | SEO
When people search for services like “emergency AC repair near me,” they want local solutions – not generic advice or businesses far away. This is where region-specific keywords come in. These are search terms that include geographic details like city names,...
by Lorenz Esposito | Dec 6, 2025 | SEO
Introduction: Your Website’s Digital Reputation A backlink monitor tool is essential for your website’s health and growth. It protects your SEO investment, boosts rankings, identifies risks, uncovers opportunities, and maintains your site’s...
by Lorenz Esposito | Dec 5, 2025 | Local SEO
Why Local Business Schema is Your Competitive Edge As search results evolve, more business owners are asking how to add local business schema. Google now features rich snippets, knowledge panels, and map packs that offer improved visibility, all powered by structured...
by Lorenz Esposito | Dec 5, 2025 | SEO
YMYL compliance in healthcare SEO is all about building trust and ensuring patient safety. If your website provides medical advice, it falls under the "Your Money or Your Life" (YMYL) category, meaning Google holds it to the highest standards of accuracy,...
