Best Practices for Custom Keyword Metrics

Best Practices for Custom Keyword Metrics

Custom keyword metrics help you focus on keywords that align with your business goals, whether that’s driving leads, sales, or revenue. Instead of relying on generic metrics like search volume or keyword difficulty, custom metrics combine factors like conversion...
10 SEO Tips for International Markets

10 SEO Tips for International Markets

Expanding your website globally? International SEO is more than translation – it’s about tailoring your strategy to different languages, search engines, and regional laws. Here’s what you need to know: Site Structure Matters: Choose between country-specific...
Local SEO for Healthcare Reputation Recovery

Local SEO for Healthcare Reputation Recovery

When a healthcare practice’s reputation takes a hit – whether due to negative reviews, outdated information, or inconsistent online listings – it directly impacts patient trust and appointment bookings. Studies show 91% of patients read reviews before...
Banking Apps vs. FinTech Apps: SEO Differences

Banking Apps vs. FinTech Apps: SEO Differences

Banking apps focus on branded and local searches, leveraging their established trust and recognition. They target queries like "Chase app" or "bank near me" and prioritize compliance, regulatory trust signals, and cross-product marketing. FinTech...