by Lorenz Esposito | Oct 9, 2025 | SEO
Schema markup is a powerful tool for improving your website’s visibility in search results, but errors can undermine its effectiveness or even lead to penalties. Here’s what you need to know: What is Schema Markup? It’s structured data added to your...
by Lorenz Esposito | Oct 9, 2025 | SEO
SERP volatility refers to how much search engine rankings change over time. It measures how stable or unstable rankings are for specific keywords. High volatility means rankings are shifting frequently, while low volatility shows a more stable environment. These...
by Lorenz Esposito | Oct 8, 2025 | SEO
Want to rank higher on Google? Start by analyzing your competitors’ content. This strategy reveals what works, what doesn’t, and where opportunities lie. By studying competitors, you can identify: High-performing keywords you may have missed. Content gaps they’ve...
by Lorenz Esposito | Oct 8, 2025 | SEO
Competitor keyword analysis tools help businesses improve their SEO by identifying opportunities to outperform rivals. They go beyond basic keyword research, offering insights into competitors’ strategies and highlighting areas to target for growth. Here are the...
by Lorenz Esposito | Oct 7, 2025 | SEO
First Input Delay (FID) measures how quickly a website responds to a user’s first interaction, like clicking a button or tapping a link. A good FID score is under 100 milliseconds, while delays over 300 milliseconds can frustrate users. Although Google has...
