by Lorenz Esposito | Jul 28, 2025 | SEO
Google’s search algorithm has evolved dramatically since 2000, with thousands of updates shaping how websites rank. On average, Google makes 9 changes daily, totaling over 3,200 updates annually. These updates aim to improve search quality, penalize manipulative...
by Lorenz Esposito | Jul 28, 2025 | SEO
Keyword intent mistakes can ruin your SEO strategy. Here’s what to avoid: Ignoring Search Intent Types: Tailor content for informational, navigational, commercial, and transactional searches. Chasing High Search Volume: Focus on intent, not just traffic numbers. High...
by Lorenz Esposito | Jul 28, 2025 | SEO
Bing’s 2025 algorithm update has overhauled how search results are ranked and displayed. Here’s what you need to know: AI-Powered Search: Bing now uses advanced natural language processing (NLP) and large language models (LLMs) to better understand user...
by Lorenz Esposito | Jul 27, 2025 | SEO
XML sitemaps are essential for e-commerce websites. They help search engines efficiently find and index your site’s pages, including product listings, categories, and multimedia content. Here’s what you need to know: What is an XML Sitemap? A file that...
by Lorenz Esposito | Jul 27, 2025 | SEO
Mapping keywords to the patient journey is about connecting with patients at every stage of their healthcare decision-making process. Here’s the essence: Patients rely heavily on search engines: 77% start their healthcare search online, and their search intent...
