by Lorenz Esposito | Jun 24, 2025 | SEO
Local keyword research helps businesses connect with nearby customers by identifying the search terms they use when looking for local products or services. Here’s why it matters and how to get started: Why It’s Important: 30% of all mobile searches are location-based....
by Lorenz Esposito | Jun 24, 2025 | SEO
Core Web Vitals are Google’s key metrics for measuring user experience. They focus on how fast your content loads, how responsive your site is, and how stable it looks during loading. Here’s what you need to know: Largest Contentful Paint (LCP): Measures how fast your...
by Lorenz Esposito | Jun 24, 2025 | SEO
Visual search is transforming how people find and engage with local businesses. Instead of typing keywords, users can now snap a photo of a storefront, product, or sign to instantly access reviews, contact details, and purchase options. Key highlights: 62% of...
by Lorenz Esposito | Jun 24, 2025 | SEO
Google Ads and EU ad policies are worlds apart, and understanding the differences is crucial for advertisers. Here’s what you need to know: Google Ads operates globally under a unified policy framework, focusing on transparency and advertiser verification. It allows...
by Lorenz Esposito | Jun 24, 2025 | SEO
Want faster websites and better search rankings? JavaScript might be slowing you down. Core Web Vitals – Google’s key metrics for user experience – focus on loading speed (LCP), interactivity (INP), and visual stability (CLS). Slow JavaScript...
