Google Helpful Content Update: Key Changes 2025

Google Helpful Content Update: Key Changes 2025

Google’s Helpful Content Update for 2025 is all about creating content that truly helps users. This update focuses on quality, relevance, and user intent, changing how websites are ranked. Here’s what’s new: User-first content: Write for people, not search engines....
Amazon A9: How Customer Behavior Impacts Rankings

Amazon A9: How Customer Behavior Impacts Rankings

Amazon’s A9 algorithm determines product rankings based on customer behavior, prioritizing sales performance over clicks. To rank higher, focus on these key metrics: Click-Through Rates (CTR): Improve titles, images, and descriptions to attract more clicks....
5 Steps to Align Content with Search Intent

5 Steps to Align Content with Search Intent

Understanding search intent is the key to creating content that resonates with your audience and ranks well on search engines. Here’s how to align your content with user intent in five simple steps: Analyze Search Results: Study the top-ranking pages for your...
How Heatmaps Track User Behavior for SEO

How Heatmaps Track User Behavior for SEO

Heatmaps visually show how users interact with your website, offering insights to improve SEO and user experience. Here’s what you need to know: What Heatmaps Do: They use colors (red for high activity, blue for low) to highlight where users click, scroll, or...