by Lorenz Esposito | Apr 3, 2025 | SEO
Scroll depth tracking in GA4 helps you understand how far users scroll on your site and which parts of your content keep their attention. It tracks key points like 25%, 50%, 75%, and 90% by default, but you can set up custom tracking for more detailed insights....
by Lorenz Esposito | Apr 2, 2025 | SEO
Search volume and traffic potential are two key metrics in SEO. Here’s how they differ and why both matter: Search Volume: Measures how often a keyword is searched monthly. It’s useful for identifying popular keywords but doesn’t account for competition or user...
by Lorenz Esposito | Apr 2, 2025 | SEO
Want to improve your website’s performance and SEO? Focus on Core Web Vitals. These are three key metrics Google uses to measure user experience: CLS (Cumulative Layout Shift): Measures visual stability. Aim for a score of ≤ 0.1 to avoid unexpected layout shifts. LCP...
by Lorenz Esposito | Apr 1, 2025 | SEO
Google now prioritizes the mobile version of your site for search rankings. If your site isn’t optimized for mobile, you risk losing visibility. Here’s how to ensure your site is ready: Key Steps: Test Mobile-Friendliness: Use Google’s Mobile-Friendly Test to...
by Lorenz Esposito | Apr 1, 2025 | SEO
Crawl budget is the number of pages search engines crawl and index on your site within a certain timeframe. It’s crucial for large websites because search engines don’t scan every page – they prioritize based on factors like page importance and server...
