by Lorenz Esposito | Mar 26, 2025 | SEO
Canonical tags help search engines understand which version of a webpage is the primary one, preventing duplicate content issues and improving SEO. But incorrect implementation can harm rankings, cause indexing errors, and dilute page authority. Here’s how to...
by Lorenz Esposito | Mar 26, 2025 | SEO
Want your property listings to shine online? Here’s the secret: smart keyword targeting. This strategy ensures your listings appear in front of buyers actively searching for properties like yours. Here’s how: Find the Right Keywords: Focus on location (e.g.,...
by Lorenz Esposito | Mar 25, 2025 | SEO
Want to outperform your competitors in search results? Start by tracking their SERP features. SERP features like Featured Snippets, Local Packs, and Knowledge Panels dominate search pages and can drive significant traffic. By monitoring how competitors perform in...
by Lorenz Esposito | Mar 25, 2025 | SEO
Want your content to rank higher and convert better? Start by aligning it with user intent. Here’s how: Understand the 4 Types of User Intent: Informational: Users seek answers or knowledge (e.g., "how to fix a leaky faucet"). Navigational: Users look...
by Lorenz Esposito | Mar 24, 2025 | SEO
Core Web Vitals are essential metrics that Google uses to evaluate website user experience and influence search rankings. These metrics focus on loading speed, interactivity, and visual stability. Here’s a quick overview of the three main Core Web Vitals:...
