by Lorenz Esposito | Mar 11, 2025 | SEO
Cognitive biases influence every step of how users interact with search engines – from the links they click to the trust they place in a website. These mental shortcuts affect decisions like which results seem credible, how content is judged, and whether users...
by Lorenz Esposito | Mar 11, 2025 | SEO
International keyword research is essential for businesses looking to grow in global markets. It’s not just about translating keywords – it’s about understanding how people search in different languages, regions, and cultures. This guide explains how to find the...
by Lorenz Esposito | Mar 11, 2025 | SEO
Editorial links are backlinks you earn naturally when other websites reference your content because it’s useful, credible, or relevant. These links are not paid for or requested, making them one of the most valuable types of backlinks for SEO. Key Points: What They...
by Lorenz Esposito | Mar 11, 2025 | SEO
Google penalties can destroy your website’s rankings, traffic, and revenue. They come in two forms: manual actions (reviewed by humans) and algorithmic penalties (triggered automatically). Here’s a quick guide to the most common penalties and how to avoid them:...
by Lorenz Esposito | Mar 11, 2025 | SEO
SEO metrics track specific data points like page speed, bounce rates, or backlinks to measure how your website is performing. SEO KPIs, on the other hand, focus on progress toward business goals, such as organic traffic growth, conversions, or revenue from search....
