10 Best Backlink Monitoring Tools 2025

Need to monitor backlinks and boost your SEO? Here’s a quick guide to the 10 best backlink monitoring tools for 2025. These tools help you track link health, analyze competitors, and grow your site’s authority – all while protecting your rankings.

Top Picks for Backlink Monitoring:

• SEMrush: Real-time backlink tracking, toxic link detection, and competitor analysis. Starting at $119.95/month.
• Ahrefs: Comprehensive backlink index, broken link checker, and competitor insights. Starting at $99/month.
• Moz Pro: Spam score detection, domain authority metrics, and link tracking. Starting at $99/month.
• SE Ranking: Affordable backlink monitoring with custom alerts and risk analysis. Starting at $39.20/month.
• Majestic: Focuses on link quality with trust flow metrics. Starting at $49.99/month.
• Linkody: Simple and affordable link tracking with email alerts. Starting at $14.90/month.
• Monitor Backlinks: Real-time updates, competitor tracking, and Google integration. Starting at $25/month.
• Sitechecker: Automated backlink monitoring with integration options. Starting at $29/month.
• BacklinkManager.io: Combines link tracking with partnership management. Starting at $19/month.
• Ranktracker: Multi-project tracking and detailed link analytics. Starting at $29.99/month.

Quick Comparison Table:

Choose the tool that fits your needs – whether you’re a freelancer, small business, or large agency. Each offers unique features to help you monitor backlinks, improve SEO, and stay ahead of competitors.

How to Analyze & Monitor Backlink Profiles with SE Ranking

1. SEMrush

SEMrush offers tools for tracking backlinks in real time, analyzing competitors thoroughly, and providing insights you can act on to improve your link profile. It focuses on maintaining a strong link profile, understanding your competition, and supporting SEO growth strategies.

2. Ahrefs

Ahrefs offers a powerful tool for tracking backlinks, widely used by SEO experts. Its Site Explorer helps you monitor new and lost backlinks, assess their quality with metrics like Domain Rating (DR) and URL Rating (UR), and spot broken links.

Some standout features include:

• A frequently updated database providing accurate and timely insights
• Detailed reports on referring domains and anchor text usage
• The Link Intersect tool, which identifies domains linking to your competitors but not to your site, helping you find outreach opportunities
• Batch Analysis for quick audits of multiple URLs
• API access for creating custom dashboards and automating reports

These tools make it easier to develop effective backlink strategies and stay ahead of the competition. Ahrefs also offers a range of other analysis features to enhance your SEO efforts.

3. Moz Pro

Moz Pro offers a powerful Link Explorer tool for detailed backlink analysis and monitoring. With Link Tracking, you’ll get alerts for new, updated, or broken backlinks. Plus, the Spam Score feature identifies potentially harmful backlinks that could negatively affect your SEO.

The Link Intersect tool helps you uncover valuable linking opportunities by comparing your competitors’ backlink profiles. The platform also provides a Domain Authority metric, which helps you assess the ranking potential of websites and focus on building quality links. You can filter backlinks by type, authority, anchor text, and status, making it easier to turn data into actionable insights.

By combining tools like Link Explorer, Link Tracking, Spam Score, and Domain Authority, Moz Pro provides a complete solution for managing and improving backlink profiles. It’s especially useful for SEO experts handling multiple clients or large-scale websites.

Moz Pro’s combination of detailed metrics and easy-to-use alerts makes it a strong contender before considering other tools like SE Ranking.

4. SE Ranking

SE Ranking provides a constantly updated database to deliver up-to-date backlink data. You can set up custom email alerts to track new, lost, or modified backlinks, as well as changes in anchor text, domain authority, or potential risks. These alerts help you stay on top of your backlink profile and take action when needed.

The platform’s analytics cover key metrics like domain and page authority, traffic estimates, social signals, anchor text distribution, link attributes, and historical trends. This information is invaluable for refining your link-building efforts. SE Ranking also uses advanced tools to identify toxic backlinks by analyzing spam signals, traffic behavior, and domain history. Identifying and addressing these links is critical for avoiding penalties and maintaining your search engine rankings.

With pricing options suited for projects of all sizes, SE Ranking makes backlink management straightforward. Its tools for identifying risky backlinks help protect your site’s SEO health by evaluating multiple risk factors. The platform’s intuitive design caters to both beginners and experienced users, offering powerful features without overwhelming complexity.

5. Majestic

Majestic is known for its extensive backlink database, providing detailed and reliable data. Rather than emphasizing sheer numbers, it focuses on the quality and relevance of links, helping users make informed SEO decisions. This makes it a trusted tool for digital marketers and SEO experts alike. Up next, we’ll look at Linkody and its specialized monitoring features.

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6. Linkody

Linkody is a handy tool for keeping tabs on backlinks. It simplifies backlink monitoring with automation, helping you maintain a strong link profile. The platform checks link health, analyzes competitors, and creates detailed reports that you can customize to fit your needs.

Linkody has several pricing options. Check their official website for the most up-to-date information.

7. Monitor Backlinks

Monitor Backlinks provides real-time updates on changes to your backlinks, making it a solid choice for businesses that want to stay on top of their link profiles. Here’s a breakdown of what it offers and how it can help streamline link management.

Key Features

The tool’s monitoring capabilities automatically check the status of your links, anchor text, and domain authority. The dashboard gives you an overview of essential metrics, such as:

• Domain and page authority scores
• Link status (active or broken)
• Follow/nofollow attributes
• Anchor text distribution
• Referring domain metrics

You’ll also receive notifications about new, lost, or altered backlinks. These alerts cover changes in anchor text, domain authority, and link status, so you can act quickly.

Another standout feature is its ability to track competitors’ backlink profiles, helping you identify potential link-building opportunities.

Pricing Plans

Monitor Backlinks offers pricing options to fit different needs:

• Basic Plan: $25/month (1 domain, 4 competitors)
• Pro Plan: $49/month (2 domains, 8 competitors)
• Agency Plan: $99/month (5 domains, 20 competitors)

Additional Perks

The tool integrates seamlessly with Google Search Console and Google Analytics, and you can export detailed reports in various formats. Its user-friendly interface is ideal for small to medium-sized businesses and marketing professionals who want effective backlink monitoring without unnecessary complications.

8. Sitechecker

Sitechecker combines powerful link tracking with a user-friendly interface to provide detailed insights into your backlink profile.

Key Features

Sitechecker’s backlink discovery system scans over 2 billion web pages to identify new links pointing to your site. Key features include:

• Real-time backlink monitoring
• Metrics to assess link quality
• Domain authority tracking
• Anchor text analysis
• Detection of harmful links

Advanced Monitoring Options

The tool’s alert system is customizable, keeping you informed about:

• Newly acquired backlinks
• Lost backlinks
• Changes in link attributes
• Domain authority shifts
• Potentially harmful links

The dashboard organizes these metrics in a clear and accessible way, making it easier to spot trends or issues in your backlink profile.

Pricing Structure

Sitechecker offers pricing plans designed for various business needs:

• Starter: $29/month (1 project, 500 backlinks)
• Growth: $69/month (3 projects, 2,000 backlinks)
• Business: $149/month (10 projects, 10,000 backlinks)
• Enterprise: Custom pricing (unlimited projects)

All plans include:

• Weekly backlink updates
• Email notifications
• CSV/PDF export options
• API access (available for Business and Enterprise plans)

Data Integration

Sitechecker stands out with its integration capabilities. It connects with Google Analytics and Search Console, offering a unified view of your website’s performance metrics alongside backlink data. This integration allows you to link acquisition trends with traffic and search rankings, helping refine your SEO strategy.

Additionally, Sitechecker includes a built-in outreach tool that simplifies contacting website owners for link building or removal requests, making it a practical choice for managing active link campaigns.

9. BacklinkManager.io

BacklinkManager.io is a CRM platform designed to simplify backlink management and streamline link-building operations. It’s tailored for SEO agencies and marketing teams, combining link tracking with partnership management tools.

Advanced Link Tracking

The platform monitors real-time changes in backlinks, including:

• Shifts from do-follow to no-follow
• Link removals
• 404 errors
• Domain Rating (DR) changes

Partnership Management Tools

BacklinkManager.io makes managing link exchanges easier with features like:

• Sharing link-building targets with partners
• Sending and tracking link requests
• Monitoring partnership balances
• Generating automated reports for partnerships

"BacklinkManager is a huge time-saver! Before, we were drowning in spreadsheets. Now our data is easily accessible and managing large numbers of partnerships is no longer a challenge. We can easily monitor the status of every link, find it, and attribute it to the right vendor or client."
– Milosz Krasinski, CEO & Founder at ChilliFruit ^[1]

Reporting and Analytics

BacklinkManager.io provides detailed reports to track link-building progress. These reports cover:

Team Collaboration Features

The platform promotes smooth collaboration between in-house teams and freelance link builders. Its combination of tracking, reporting, and teamwork tools helps keep everyone aligned in link-building efforts.

"Thanks to BacklinkManager, the whole content team and freelance link-builders are now on the same page. No more missed links, endless spreadsheets, or invoices for links that went 404. I can easily track all links built within a specific timeframe and showcase progress to our CEO."
– Emilia Korczynska, Head of Marketing at Userpilot ^[1]

Pricing Options

BacklinkManager.io offers a free plan that supports up to 250 links, making it a practical choice for small businesses and freelancers.

Integration Features

The platform includes several tools to enhance productivity, such as:

• Link quality calculations
• Automated status monitoring
• Partnership balance tracking
• Automated client reporting

"We’re using BacklinkManager to handle our partnerships. It has improved our productivity by eliminating the need for multiple spreadsheets, simplifying balance tracking with partners, and saving time on organizational tasks."
– Virginia Zacharaki, SEO Project Manager at Moosend ^[1]

BacklinkManager.io continues to evolve, with a link exchange marketplace feature currently in development. Its range of features makes it a strong choice for efficient backlink and partnership management.

10. Ranktracker

Ranktracker wraps up our list with pricing options that cater to businesses of all sizes.

Here’s a breakdown of their plans:

These plans are designed to meet the needs of everyone – from individuals and small businesses to large organizations and agencies. The Starter plan is great for basic backlink tracking, while the Business option works well for companies that are scaling up. For larger operations, the Enterprise and Agency plans provide the tools needed to manage numerous projects effectively.

Tool Features and Pricing Chart

Here’s a quick breakdown of features and pricing for 10 popular tools:

This table is designed to help you quickly identify which tool matches your SEO goals and budget.

Common Features Across Tools

Most tools share these core functionalities:

• Domain authority scores
• Link quality evaluation
• Referring domain insights
• Anchor text analysis

While all tools provide advanced analytics, real-time tracking, and customizable reports, the level of detail and integration varies. Pricing reflects the range of features and intended usage, so choose based on your specific needs.

Summary

Picking the right backlink monitoring tool can make a big difference in your SEO efforts. Here’s a breakdown of tools for different needs and budgets.

Budget-Friendly Tools

For beginners or small businesses, Linkody and BacklinkManager.io are great options. They cover essential link tracking and analytics without requiring a large investment, making them perfect for startups or those just starting with SEO.

Advanced Tools for Professionals

If you’re looking for more advanced features, SEMrush and Ahrefs stand out. These tools are excellent for detailed backlink analysis and reporting, making them a top choice for agencies or established businesses with complex SEO needs.

Balanced Options for Best Value

For those who want advanced features but need to stay within a budget, tools like SE Ranking and Majestic strike the perfect balance. They offer powerful features without breaking the bank, making them ideal for users who need more than basic monitoring but aren’t ready for enterprise-level costs.

What to Consider When Choosing

When selecting a backlink tool, think about these factors:

• Your budget
• The depth of analysis you need
• Team collaboration features
• Integration with other systems
• Reporting capabilities

Pick a tool that matches your SEO goals to strengthen your site’s authority and drive organic growth.

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